COURSE OVERVIEW:
Strategies are the big-picture insights that guide your marketing activity and make sure all its elements add up to success. A good strategy gives a special kind of high-level direction and purpose to all you do.
A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy. Your marketing strategy could be developed for the next few years, while your marketing plan usually describes tactics to be achieved in the current year.
A marketing strategy also refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
The marketing strategy informs the marketing plan, which is a document that details the specific types of marketing activities a company conducts and contains timetables for rolling out various marketing initiatives.
Marketing strategies should ideally have longer lifespans than individual marketing plans because they contain value propositions and other key elements of a company’s brand, which generally hold consistent over the long haul. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns.
This course shows you how to take your focus to an even higher level, by centring your marketing on a single, core strategy that gives you an overarching goal. With a core marketing strategy, your marketing begins to fall into place naturally. Then we explain the role of language and conception as elements of communication in marketing.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand:
- What is a meant by a marketing strategy?
- Marketing strategies vs. marketing plans
- The benefits from a core strategy
- The market expansion strategy
- How to expand sales within your territory?
- The market segmentation strategy
- How to outdo the competition?
- How to add a segment to expand your market?
- How to develop a market share strategy?
- How to calculate your share of the market?
- How to define your product category?
- How to use the napkin method for estimating market share?
- How to set market share goal?
- How to achieve your market share goals?
- How to revise your strategy over the life of the product category?
- How to interpret and predict market growth?
- the introduction phase?
- How to choose your life-cycle strategy?
- How to design a positioning strategy?
- Simplicity marketing
- Quality and reminder strategies
- Why write down your strategy?
- Language and conception as elements of communication
- Sign and symbol as components of communication
- Language and marketing communication
- How to develop effective communication language?
- Communication through verbal and non-verbal languages
- The hierarchy of communication effects
- The components of marketing communication mix
- The two main types of dyadic communication
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
COURSE REQUIREMENTS:
You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.
COURSE DELIVERY:
Purchase and download course content.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.