COURSE OVERVIEW:
Welcome to the course on Marketing Fundamentals & Principles, where we will embark on a journey through the evolution, key concepts, and strategies of marketing that are crucial for business success in today's dynamic marketplace. Throughout this course, we will delve into various aspects of marketing, from its historical roots to modern-day digital strategies, ethical considerations, and performance measurement metrics.
To start, we will explore the evolution and history of marketing, tracing its origins from simple trade to sophisticated marketing practices in the digital age. You will gain insights into the importance of marketing in business, understanding how effective marketing strategies can drive brand awareness, customer acquisition, and revenue growth.
Key concepts and terminology in marketing will be covered, providing you with a foundational understanding of terms such as target market, positioning, branding, market segmentation, and the marketing mix. We will discuss different marketing concepts and philosophies, including production orientation, product orientation, sales orientation, and societal marketing orientation.
Market segmentation and targeting are essential strategies in marketing, and we will delve into techniques for identifying and segmenting target markets based on demographic, psychographic, behavioural, and geographic factors. You will learn how to tailor marketing efforts to specific customer segments for maximum impact.
The marketing mix, often referred to as the 4 Ps of Marketing (Product, Price, Place, Promotion), will be thoroughly explored, including product development, pricing strategies, distribution channels, and promotional tactics. We will also discuss consumer behaviour and decision-making processes, understanding how consumers make purchasing decisions and the factors that influence their choices.
Market research and analysis play a crucial role in developing effective marketing strategies, and we will cover techniques for conducting market research, analysing data, and using insights to inform marketing decisions. You will learn about branding and positioning strategies, product development and innovation, pricing strategies and tactics, distribution channels, logistics, and promotional strategies and campaigns.
In today's digital age, digital marketing and online presence are essential components of any marketing strategy. We will explore digital marketing channels, social media marketing strategies, and the importance of maintaining a strong online presence to reach and engage modern consumers.
Ethical considerations and regulations in marketing will also be discussed, highlighting the importance of ethical marketing practices, consumer privacy, data protection, and compliance with marketing regulations and standards.
Finally, we will delve into marketing metrics and performance measurement, understanding how to track and evaluate the success of marketing campaigns, initiatives, and overall marketing efforts.
By the end of this course, you will have a comprehensive understanding of marketing fundamentals and principles, equipping you with the knowledge and skills to develop effective marketing strategies, engage customers, drive business growth, and navigate the complex landscape of modern marketing practices.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand the following topics:
· Evolution and history of marketing
· Importance of marketing in business
· Key concepts and terminology in marketing
· Marketing Concepts and Philosophy
· Market Segmentation and Targeting
· Marketing Mix (4 Ps of Marketing)
· Consumer Behaviour and Decision-Making
· Market Research and Analysis
· Branding and Positioning Strategies
· Product Development and Innovation
· Pricing Strategies and Tactics
· Distribution Channels and Logistics
· Promotional Strategies and Campaigns
· Digital Marketing and Online Presence
· Social Media Marketing
· Marketing Ethics and Regulations
· Marketing Metrics and Performance Measurement
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
COURSE REQUIREMENTS:
You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.
COURSE DELIVERY:
Purchase and download course content.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.