COURSE OVERVIEW:
Welcome to the Business Environment Analysis course. This program will equip you with the skills and knowledge to understand the context in which your organisation operates, interpret both internal and external influences, and apply structured analytical tools to support sound strategic and operational decisions. Throughout this course, you will learn how to connect vision, culture, markets, and macro-environmental trends into a coherent view of your business environment so that planning and decision-making are better informed and more effective.
This course begins by clarifying what is meant by the business environment and how it shapes the choices available to your organisation. This section guides you to understand what business environment means, review the core components of your organisation and what makes it different from others, identify ways to communicate organisational goals, and identify your organisation’s vision, mission, and values. This section also explains how vision, mission, and values translate into strategic objectives and supports you to develop a deeper strategic understanding of your business instead of viewing activities in isolation.
Foundations in internal organisational analysis are then explored so you can see how structure, culture, and performance frameworks affect success. This section examines the culture and structural types within an organisation and explains how these operate as vehicles for change or sources of resistance. This section also helps you identify the key internal factors that impact organisational success, measure the performance of your organisation using the balanced scorecard approach, and understand how portfolio analysis can help you analyse the products and services your organisation offers. This section further introduces how to carry out a stakeholder analysis so that you understand the expectations and influence of key internal and external parties.
The focus then shifts to markets, competition, and industry dynamics so you can position your organisation more effectively. This section explains how to assess how the marketplace works in terms of price, supply, and demand, and how to identify the purpose and nature of market research used by your organisation. This section also explores how market research aids decision making, how to apply the Ansoff matrix to identify possible opportunities in the market, how to analyse the competitive nature of your industry, and how to carry out a Five Force analysis. This section concludes by considering benchmarking as an industry analysis tool to compare performance and identify areas for improvement.
The wider macro-environment is then examined so that you can anticipate external trends and pressures that may affect your organisation and its stakeholders. This section guides you to evaluate the impact of political factors on organisations, understand key economic terms, and examine social trends that influence customer expectations and workforce patterns. This section also supports you to explore a demographic profile and assess its implications for organisations, consider the organisational impact of new technologies, and understand how three types of Australian legislation—employment law, consumer law, and corporate law—impact on stakeholders and compliance obligations. This section then shows you how to carry out an eco-environmental audit of your organisation or work area and how to incorporate these insights into a broader PESTLE analysis of the external environment.
By the end of this course, you will be able to define the business environment clearly, link your organisation’s vision, mission, values, and strategic objectives to internal structures and external forces, and use a balanced scorecard, portfolio analysis, stakeholder analysis, market tools, and PESTLE to build a rounded picture of your position. You will understand how political, economic, social, technological, legal, and environmental factors interact with industry dynamics, and how to conduct a SWOT analysis that integrates internal strengths and weaknesses with external opportunities and threats. Most importantly, you will be equipped to interpret complex environmental information in an integrated way, enabling you to contribute more confidently to strategic discussions, identify risks and opportunities early, and support resilient, well-informed organisational decision-making.
LEARNING OUTCOMES:
By the end of this course, you will be able to:
- Understand what business environment means
- Review the core components of your organisation and what makes it different from others
- Identify ways to communicate the goals of an organisation
- Identify your organisation’s vision, mission and values
- Understand how organisation’s vision, mission and values translate into strategic objectives
- Develop a strategic understanding of your business
- Examine the culture and structural types within an organisation
- Understand how the culture and structural types operate as a vehicle for change
- Identify the key factors in an organisation that impact on its success
- Measure the performance of your organisation using the balanced scorecard approach
- Understand how portfolio analysis can help you analyse the products and services your organisation offers
- Carry out a stakeholder analysis for your organisation
- Assess how the marketplace works in terms of price, supply and demand
- Identify the purpose and nature of market research used by your organisation
- Understand how market research aids decision making
- Apply the Ansoff matrix to identify possible opportunities in the market
- Analyse the competitive nature of your industry
- Carry out a Five Force analysis
- Consider benchmarking as an industry analysis tool
- Evaluate the impact of political factors on organisations
- Understand some key economic terms
- Examine social trends
- Explore a demographic profile to assess its implications for organisations
- Consider the organisational impact of new technologies
- Understand how three types of Australian legislation impact on stakeholders: employment law, consumer law and corporate law
- Carry out an eco-environmental audit of your organisation or work area
- Carry out a PESTLE analysis
- Conduct a SWOT analysis
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.