COURSE OVERVIEW:

Permission Marketing is a technique that provides personalised, relevant content to our customers that looks for the information they requested from us. It’s an eminently digital method that nurtures itself with the conveniences the Internet offers us to interact with our audience. Permission Marketing lets you stand out among the crowd of advertising impacts with a message that’s your own that fits like a glove on the user that needs it.

Permission marketing refers to a form of advertising where the intended audience is given the choice of opting in to receive promotional messages. Permission marketing is characterised as anticipated, personal, and relevant. It is often positioned as the opposite of direct marketing where promotional material is traditionally sent to a wide customer population without their consent.

Permission marketing is popular with the companies that use it well, because it works, but is surprisingly under-used overall. This is probably because most companies don’t realise how simple a permission marketing system can be to implement, or how cost-effective it can be.

Permission marketing has increased in popularity, particularly with respect to digital marketing. Subscription email updates are a good example of permission marketing. Users can opt-in to receive periodic emails with updates and offers based on the interests they expressed when they registered on a website or other consumer touchpoint. Subscribing, in this case, is the act of giving permission and allowing themselves to be marketed to.

Permission marketing is a low-cost and effective way to create a relationship with a potential customer. The use of digital platforms with direct access to consumers, such as email or social media, removes many of the overhead costs that traditional channels such as mass mailing and print ads must assume.

In addition, the main benefit of permission marketing is that because users self-select into receiving marketing messages, they are likely to be higher quality leads for marketers. The opt-in from the potential customer makes it more likely that they will read the content and absorb the marketing messages because they already have a demonstrated interest. While other forms of advertising may reach a bigger audience, permission marketing allows for more valuable relationships and interactions with potential future customers.

Non-permission based marketing is any marketing offers sent to a recipient without their consent. Receiving permission to market to your recipients is a way to build trust, value, and brand loyalty with consumers. Sending non-permission based offers can result in consumer frustration, privacy violations, and lost business.

By investing time into what customers want to see, customers will become loyal to your brand. Businesses will also build a positive reputation by delivering high-quality email marketing to audiences. Further, permission-based marketing generates new leads. When someone subscribes to your content, they’re subscribing to learn more about the services or products your business offers.

This course will look at how you get permission from your customers to contact them, how you can automate the process, what kind of messages you should send (and how often), and how you can easily make extra revenue from your permission marketing best practice.

This course will not only be concentrating on the use of emails for permission marketing campaigns, but will also look at the developments in mobile permission marketing and other ways you can obtain and use your customers’ permission to promote your products and services.

Armed with this information you will be able to join the many companies already using permission marketing effectively and very probably steal a march on some of your competitors who are not aware of its effectiveness.

What’s more, the new technology at your disposal, allowing for increased automation and new methods of communication, means that the potential for permission marketing is bigger than ever before.

All that and more will be covered in this course.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

• What is Permission Marketing?
• The benefits of Permission Marketing to your company and your customers
• The main ways to get permission to contact customers
• How to get permission through offline List building?
• How to get permission from Point of Sale?
• How to get permission from Exhibitions and Displays?
• How to get permission using Advertisements?
• How to get permission using Business Cards and Printed Literature?
• How to build an online list through squeeze pages, other website pages, mobile pages and Facebook and social media?
• How to get social media contacts onto your database?
• How to get customers contact details through incentives?
• The factors to consider when you obtain permission to add someone to your database or mailing list
• How to automate the sign up process and the sending of messages?
• The benefits of Automating
• Why Automated Systems are easier, faster, more reliable, more trackable, more testable and cheaper?
• How to use Autoresponders?
• How to add people to your automated database?
• How customers can “Unsubscribe” from your database?
• How automated systems can make list management easier?
• How automated systems make Tracking simple?
• What to say in your messages?
• How your emails can carry a variety of messages and information?
• The factors that contribute to the open rate for your emails?
• What is Mobile Marketing?
• Why Mobile matters?
• The Mobile functions
• How to monetise your list?
• How often should you promote your services and products?
• How to make money with your list through promoting other businesses products and services?
• How to maximise the value of your database and profit from other companies’ databases through joint ventures?
• How to form strategic partnerships with other companies to promote and recommend each other’s goods?
• How to promote other companies’ goods through affiliate marketing?
• How to use List Brokerage to diversify into a potential new revenue source?
• How to arrange Joint Ventures with other companies?

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

COURSE REQUIREMENTS:

You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.

COURSE DELIVERY:

Purchase and download course content.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.