COURSE OVERVIEW:
Welcome to the Develop Organisational Vision, Mission & Values course. This program will equip you with the strategic frameworks, reflective techniques, facilitation methods, and leadership capabilities required to define, articulate, and embed an organisation’s vision, mission, and values. You will explore how these foundational elements guide behaviour, strengthen culture, enable strategic alignment, and provide a unifying sense of purpose across the organisation. This course also examines the processes, tools, and leadership practices that support meaningful visioning and values development.
This course begins by examining what a vision is and the benefits it provides as a long-term, future-focused aspiration that inspires direction. You will explore what a mission is and its importance in defining purpose, uniqueness, and strategic intent. This section also introduces what values are, how they underpin behaviour, and the benefits they bring when clearly articulated. You will explore how values can transform organisational culture, support decision-making, and build trust. This section also examines the process of visioning, the elements of an effective visioning process, and the five-step visioning sequence that enables organisations to think beyond current limitations. You will explore the essence-driven organisation, why organisations vision, and the distinction between problem-solving and visioning. This area also covers organisational and individual renewal cycles and the principles and practices of visionary leadership.
The next learning area focuses on the alignment between values and organisational direction. You will explore how to create aligned values and how visioning fits into the overall planning sequence. This section introduces the principles of visioning, how to identify and clarify values, and how values serve as the foundation for vision. You will explore how to link personal and organisational values, how values provide guidance and replace rigid rules, and how to undertake personal values exploration. This section also introduces the Values Cards process, including how to arrange and sort values cards, how to select and share key values, how to rank team values, and how to create a team values credo. You will also explore how to link behaviours to values so that values become observable, measurable, and actionable in daily work.
A further section explores how to assess organisational readiness and direction. You will examine how to scan and explore the organisation’s current state, including environmental and situational analysis. This section highlights the importance of the organisation’s history in visioning and its influence on cultural patterns and future direction. You will also explore how to define and check your mission, how to develop your own personal mission, and how mission buffers stress and drives strategy. This section introduces organisational and team mission statements, why mission is a core competency, how mission expresses uniqueness, and how to develop a team mission. You will explore whether mission or vision should come first, the pitfalls in creating mission statements, and the differences between slogans and missions. You will also examine how to gain commitment through inclusive involvement.
The program then turns to vision creation and refinement. You will explore how to create a vision, how the vision hands off to planning, and how vision influences performance. This section explains how visioning releases energy and spirit, the distinction between divergent imaging and convergent imaging, and the power of preferred imagery. You will explore why including others in the visioning process is crucial for ownership and alignment. This section introduces the qualities of a compelling vision, the tools for visioning, and the overall structured visioning process. You will also explore how to articulate a powerful vision statement that is inspiring, concise, grounded, and actionable.
The final learning area focuses on implementation, communication, and sustaining the vision. You will explore how to implement the vision, how to communicate it effectively, and why obtaining organisational feedback is essential for refinement. This section examines how to apply force field analysis to assess the forces that support or hinder vision implementation. You will explore how to plan for implementation, the leader’s role in visioning, and how visioning links to organisational change. You will also examine how to anchor the vision into organisational systems, culture, and behaviours to ensure long-term impact. The learning area concludes with an overview of the outcomes of the visioning process and how they drive strategic coherence and organisational vitality.
By the end of this course you will be able to define meaningful organisational vision, mission, and values; align them with strategy; facilitate visioning sessions; create values-driven behaviours; design mission statements; engage stakeholders; implement and communicate the vision; and anchor the vision in organisational culture to support long-term success and transformation.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand:
- What is a vision? And what’s its benefits?
- What is a mission? And what’s its importance?
- What are values? And what’s its benefits?
- How values can transform an organisation's culture?
- The process of visioning
- The elements of the visioning process
- The five-step visioning sequence
- The essence-driven organisation
- Why do organisations vision?
- Problem solving vs. Visioning
- The organisational and individual renewal cycles
- The visionary leadership
- How to create aligned values?
- How visioning fits into the planning sequence?
- The principles of visioning
- How to identify and clarify values?
- How values are the foundation for vision?
- How to link personal and organisational values?
- How values provide guidance and replace rules?
- The personal values exploration
- How to use the Values Cards?
- How to arrange and sort your values cards?
- How to create a team values credo?
- How to select and share your key values?
- How to rank key team values?
- How to link behaviours to values?
- How to scan and explore the organisational current state?
- The environment and current situation exploration
- The importance of the organisation’s history in visioning
- How to define and check your mission?
- How to develop your own personal mission?
- How mission buffers stress and drives strategy?
- The organisational or team mission statements
- Why the mission is a core competency?
- Why the mission describes uniqueness?
- How to develop a team mission?
- Mission or vision—which is first?
- The pitfalls in creating mission statements
- Slogans vs. Missions
- How to gain commitment through involvement?
- How to create a vision?
- The visions handoff to planning
- Vision and performance
- How visioning releases spirit?
- Divergent imaging vs. Convergent imaging
- The power of preferred imagery
- Why include others in visioning?
- The qualities of a vision
- The tools for visioning
- The overall visioning process
- The powerful vision statement
- How to implement the vision?
- How to communicate the vision?
- Why get organisational feedback?
- The force field analysis
- How to plan to implement vision?
- The leaders’ role in visioning
- How visioning links to organisational change?
- How to anchor the vision?
- The outcomes of the visioning process
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.