COURSE OVERVIEW:
Welcome to the course on Business Intelligence & Data-Driven Strategies. This course is designed to provide you with a deep understanding of Business Intelligence (BI) and how to leverage data-driven strategies to enhance decision-making processes within your organisation. By exploring various aspects of BI, from data collection to advanced analytics, you will gain the skills necessary to implement effective BI systems that drive business success.
We begin with an introduction to Business Intelligence (BI), where we define BI and discuss its importance in modern business. You will learn about the evolution of BI and its key components, which include data collection, data analysis, and data visualisation.
Data collection methods are fundamental to BI. This section covers primary data collection techniques, secondary data sources, and data acquisition tools, providing a comprehensive overview of how to gather relevant and accurate data for analysis.
Data warehousing is essential for managing large volumes of data. You will explore the definition and purpose of data warehousing, its architecture, and the ETL (Extract, Transform, Load) processes that ensure data is properly stored and accessible for analysis.
Data management and governance are critical for maintaining data integrity and security. This section focuses on data quality management, data privacy and security, and data governance frameworks to ensure your data is reliable and compliant with regulations.
Data analysis techniques are at the heart of BI. You will learn about descriptive analytics, predictive analytics, and prescriptive analytics, gaining insights into how each technique can be used to extract meaningful information from data.
Business Intelligence tools play a vital role in data analysis and visualisation. This section provides an overview of popular BI tools such as Tableau and Power BI, guidance on selecting the right BI tool for your needs, and best practices for implementation and integration.
Data visualisation is key to effectively communicating insights. You will explore the principles of effective data visualisation, various types of data visualisations, and best practices for creating informative and engaging dashboards.
Reporting and performance measurement are essential for tracking progress and performance. This section covers designing effective reports, identifying key performance indicators (KPIs), and creating performance dashboards to monitor and evaluate business activities.
Big Data and advanced analytics offer powerful capabilities for BI. You will learn about the basics of Big Data, tools for Big Data analytics such as Hadoop and Spark, and practical applications of Big Data in business to enhance decision-making.
Machine learning and AI in BI are transforming how businesses operate. This section introduces the basics of machine learning, AI algorithms for BI, and case studies demonstrating the impact of AI on business strategy and operations.
Strategic decision-making is greatly enhanced by BI. You will explore the role of BI in decision-making, data-driven decision-making models, and techniques for real-time decision-making to ensure timely and informed business actions.
Implementing BI in organisations requires careful planning and execution. This section covers the steps for successful BI implementation, overcoming common implementation challenges, and change management strategies to facilitate the adoption of BI systems.
By the end of this course, you will be equipped with the knowledge and skills to effectively utilise Business Intelligence and data-driven strategies, driving informed decision-making and fostering business growth and innovation.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand the following topics:
1. Introduction to Business Intelligence (BI)
- Definition and Importance
- Evolution of Business Intelligence
- Key Components of BI Systems
2. Data Collection Methods
- Primary Data Collection Techniques
- Secondary Data Sources
- Data Acquisition Tools
3. Data Warehousing
- Definition and Purpose
- Data Warehousing Architecture
- ETL (Extract, Transform, Load) Processes
4. Data Management and Governance
- Data Quality Management
- Data Privacy and Security
- Data Governance Frameworks
5. Data Analysis Techniques
- Descriptive Analytics
- Predictive Analytics
- Prescriptive Analytics
6. Business Intelligence Tools
- Overview of Popular BI Tools (e.g., Tableau, Power BI)
- Selecting the Right BI Tool
- Implementation and Integration of BI Tools
7. Data Visualisation
- Principles of Effective Data Visualisation
- Types of Data Visualisations
- Best Practices for Creating Dashboards
8. Reporting and Performance Measurement
- Designing Effective Reports
- Key Performance Indicators (KPIs)
- Performance Dashboards
9. Big Data and Advanced Analytics
- Introduction to Big Data
- Tools for Big Data Analytics (e.g., Hadoop, Spark)
- Applications of Big Data in Business
10. Machine Learning and AI in BI
- Basics of Machine Learning
- AI Algorithms for Business Intelligence
- Case Studies of AI in Business Strategy
11. Strategic Decision Making
- Role of BI in Decision Making
- Data-Driven Decision Making Models
- Real-Time Decision Making
12. Implementing BI in Organisations
- Steps for Successful BI Implementation
- Overcoming Common Implementation Challenges
- Change Management Strategies
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
COURSE REQUIREMENTS:
You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.
COURSE DELIVERY:
Purchase and download course content.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.