COURSE OVERVIEW:

In today’s competitive business environment, effective marketing is essential for driving growth, increasing brand awareness, and staying ahead of the competition. This course is designed to equip professionals with the skills and strategies needed to optimise their marketing efforts and maximise their business potential.

Any marketing you do ought to be based on a marketing strategy, which is the big-picture idea driving your success. In order to make your marketing strategy happen you need to work out how you’re going to achieve it, which involves writing up a marketing plan.

The success of any business comes down to what customers do and they can only act based on what they see. That’s why marketing and advertising gurus often say, ‘perception is everything’. You must find ways to listen to your customers and to understand their perceptions of your organisation and offerings, because your customers (not you) need to define your marketing methods.

If you have a product or service that’s selling, know who your best customers are and what they want, and have plans to develop new products for them or to find more customers, then you’re already addressing some of the fundamentals of marketing.

Many companies, and even some of the biggest ones, mistake marketing for advertising. But promotion is just one aspect of marketing; many of the other elements that go into doing good marketing are things that you may think of as essential and everyday parts of doing business, such as setting price and getting your product into the hands of your customers.

You may be good at doing some or all of these things, but unless you’re co-ordinating all of these activities under a formal marketing framework, your efforts aren’t nearly as efficient or effective as they could be.

Your marketing activity (by which we mean everything about your business that makes a difference to your customers) is crucial because it’s what gets your business from where it is now to where you want it to be.

Throughout this course, participants will explore key marketing principles, from understanding customer behaviour to creating impactful marketing plans. By the end of the course, learners will have a comprehensive understanding of how to effectively communicate with their target audience, leverage marketing tools, and refine their strategies to achieve measurable results. Whether you're looking to enhance your current marketing practices or gain new insights, this course will provide the essential knowledge and practical techniques to elevate your marketing success.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

·       How your marketing strategy is a map to success?

·       The importance of knowing your customer

·       How to find out why customers like you?

·       How to work out the best way to find customers?

·       How to define your marketing methods?

·       How to find your customer touchpoints?

·       How to analyse your seven Ps?

·       How to determine what works best for each P?

·       How to decide which P is most important?

·       How to clarify your marketing expectations?

·       How to project improvements above base sales?

·       How to find more ways to maximise your marketing impact?

·       Why you should not sell to the wrong people?

·       Why you should edit before you print?

·       Why you should not keep repeating yourself?

·       Why you should not fall into the wish-we-could trap?

·       Why you should not blame the customer?

·       Why you should not avoid upset customers?

·       Why you should not stop marketing?

·       Ways to save money in marketing

·       How to plan your expenditure?

·       How to target your audience narrowly?

·       Why you should narrow your territory?

·       How to concentrate your resources?

·       How to hold your target’s attention?

·       How to spend money wisely and cut judiciously?

·       How to make smarter investments?

·       How to cut your fixed costs?

·       How to focus on your bottleneck?

·       How to reward your customers?

·       How to recognise your own excellence?

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

COURSE REQUIREMENTS:

You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.

COURSE DELIVERY:

Purchase and download course content.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.