COURSE OVERVIEW:

Business growth is truly a two-edged sword. When it’s controlled and well-managed, it has the potential of providing tremendous rewards to the managers and shareholders of the company. When growth is poorly planned and uncontrolled, it often leads to financial distress and failure.

Rapid growth for many companies is the only way to survive in highly competitive industries. These companies are faced with a choice of either acting quickly to capture additional market share or sitting on the side-lines and watching others play the game. But do these competitive conditions justify unplanned and unbridled growth, where sound management, legal and accounting principles are disregarded? Certainly not. What these conditions do mean is that the need of the organisation to grow must be tempered by the need to understand that meaningful, long-term, profitable growth is the by-product of effective management and planning.

A strategy that focuses on sensible and logical growth dictates that a balance is created between the need for organisational flexibility to quickly seize upon market opportunities, adapt to changes in the marketplace and develop creative solutions for problems that arise versus the need for a controlled and well-managed expansion plan. Failure to create this balance will result in a vulnerability to attack by competitors, creditors, hostile employees and creative takeover specialists.

This course discusses the foundation that needs to be in place for growth to be effective and feasible, then explores the business growth objectives that are commonly selected by fast track growing companies and the development of a business growth plan.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

• The meaning and purpose of business growth
• How to build a foundation for business growth?
• The factors driving business growth
• The Edison syndrome
• The components to build a platform for growth
• The common traits and best practices of successful rapid-growth companies
• How to get ready for growth?
• How to define your growth objectives?
• The effective growth management
• The strategic audit
• The categories of growth
• The growth strategies to solve a problem
• The myths and facts about defining and developing business-growth objectives
• How to sustain business growth?
• How to avoid some of the classic business-growth problems?
• Internal versus external growth strategies
• How to plan for business growth?
• How to prepare the business-growth plan?
• An outline of a sample fast-track business-growth plan
• The common myths and facts regarding business-growth plans
• The importance of strategic planning for business growth
• The objectives and agenda of a strategic-planning meeting
• How to evaluate your strategic assets and relationships?
• The asset-building strategies
• The key components of the business-growth plan
• The variables likely to affect the implementation of your business-growth plan
• The importance of sensitivity analysis in building a business-growth plan
• Ideas to govern your effective business-growth planning process

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

COURSE REQUIREMENTS:

You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.

COURSE DELIVERY:

Purchase and download course content.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.