COURSE OVERVIEW:

Marketing is the way you create and distribute messages to get people’s attention so you can convince them to buy more of your stuff.  Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors.

Marketing is everything to your business. It’s everything to every business. You need a great product or service that solves a big problem for a special group of people… or a large group of people.

One of the ways in which marketing benefits society is by informing and educating consumers. Marketing often has a persuasive intent, but it generally begins when a company identifies a customer need and seeks to explain how its products or services meet that need. For customers with clearly defined needs, marketing provides a means of learning about new products and what they do.

Good marketing has a positive effect on business results, and bad marketing has a negative effect or no effect on business results. Bad marketing always follows the same pattern. You know that it’s bad because what you see and experience is mediocre or irrelevant.

Mediocre marketing is just not remarkable. It lacks inspiration and boldness. It’s obvious that those who were in charge weren’t interested enough in their customers. Irrelevant marketing lacks context. It addresses people who don’t need to hear about an offer because they don’t care about it.

Finally, marketing has one function — directly contribute to producing profitable revenue. Marketing is not about creativity or innovation. It is not about imagery or colours. It is not about tag lines and ad copy. Marketing is all about profitable sales. Everything else, from creativity to ad copy, is a tool marketers use to reach sales goals.

So with profitable sales as the goal, this course explains many important marketing rules and provides valuable tools which you and your organisation can benefit from.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

• What is meant by “rules of marketing”?
• Why marketing must result in sales?
• How to plan a little so you can do a lot more?
• Why marketing people are classified into two groups: Planners and Doers?
• How to identify your marketing objectives?
• Why you should prioritise your problems you want to solve?
• The steps to follow next time you're faced with a difficult prioritisation challenge
• How to know your customers?
• How to target your marketing messages?
• How to look beyond the walls of your office?
• How to change the words, not the idea?
• How to involve the customers?
• The three ways your potential customers could learn about your business
• How to be different than your competitors?
• Why you should admit when you make a mistake?
• How to test your marketing messages?
• Why your copy should be compelling?
• Why your messages should be consistent?
• How to use the right tools of marketing?
• How to see and be seen?
• Why blogs are good?

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

COURSE REQUIREMENTS:

You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.

COURSE DELIVERY:

Purchase and download course content.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.