COURSE OVERVIEW:

Is this the golden age of retail? Society is more accepting of change and innovation today than ever before — there are no limits to creativity where retailing is concerned. This is the greatest and most lucrative time for independent retailers to succeed than any other period in our history.

Let’s face it. Retailing is hard work. Your success is buffeted by so many factors – from consumer confidence to high wages to rising rents. For Australian retailers, we’ve also seen the opening of many more international stores that your customers may be a bit too keen to shop with! Yet retail can be an extremely successful – and rewarding – business if done well.

From the challenge of finding the right merchandise, to the thrill of buying it, to the excitement of unpacking it and showing everyone (especially the customers) what you bought, retailing can be one of the most exciting and exhilarating experiences you ever have.

Nevertheless, between 12 and 17 percent of all new businesses fail within the first two years. Why? Because people don’t spend enough time learning about the business to find out whether it’s right for them. This doesn’t have to happen to you. The retail business is a wonderful business — if you’re the right person for it.

This course aims to provide you with the knowledge of what the retail business is all about and how to succeed in it.

The first part helps you determine if retailing is right for you and if you are right for retailing. The second part is made up of lists that highlight some of the basic themes of retailing. 

From keys to retail success, to the secrets of extraordinary customer service, to proven management practices. This course offers tips and techniques that will make your retail business a success.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

• What is retailing all about?
• The mindset of successful retailers
• The advantages of a retail business
• How retailing is a way of life with boundless opportunities?
• How to set up a retail business?
• How to decide if retail is right for you?
• Reasons for opening a store
• How retailing will affect your lifestyle?
• Why you must be in the store when you’re doing business?
• How to use the “8-Point Retail Filter” to guide your decisions?
• The keys to retailing success
• Why practice database marketing?
• Why embrace e-commerce?
• Why invest in training your employees?
• Why you should think like a customer?
• Why update your financial and marketing plans weekly?
• Why you should attend seminars and keep learning about retail?
• The importance of shopping to competitors stores?
• How to make shopping in your store entertaining?
• How to demonstrate professionalism and consistency?
• Why carry distinctive products?
• Why always give the customer more than expected?
• The secrets of extraordinary customer service
• Why you should always thank your customer for coming in?
• Why you should know and use your customer’s name?
• Why you should give each customer a unique service ?
• Why you should meet and exceed customer expectations?
• Why you should focus on store layout and organisation?
• Proven management practices
• How tailor your management to the employee?
• Why reward the behaviour you want repeated?
• Why you shouldn’t use criticism and fear as motivators?
• Why you should spread praise, recognition, and appreciation?
• How to incorporate fun, humour, and playful behaviour?
• Why you should offer small, unexpected rewards to your staff?
• How to use signage to your benefit?
• Why you should always believe that mistakes are opportunities?

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

COURSE REQUIREMENTS:

You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.

COURSE DELIVERY:

Purchase and download course content.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.