COURSE OVERVIEW:

Writing effective copy is both an art and a science.

It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breath-taking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working.

An ad copy is the most popular in consumer-product advertising, or an artful, indigenous lengthy ad copy may work wonders too. An advertisement copy is mostly a result of extensive advertising and consumer research designed by professional copywriter’s employees by advertising agencies.

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you’re advertising your product can turn leads into sales and turn sales into returning customers.

Great copy is compelling enough to propel a customer into action but subtle enough that you don’t particularly notice the writing itself. If you’ve ever read a product description or an ad and thought, “I have to buy this,” you were reading successful copy. If you’ve ever read an ad and thought, “Wow, this writing is really bad,” you’ve read bad copy.

Sitting down to a blank page that you have to put some words on is a daunting task for many people. Even more daunting is the fact that you are paying money to advertise, so it has to work and you are not really sure how to write exactly what you want to say. How do you go about it? Experts do a lot of training for people in this area and the first thing they say is that most people cannot write copy naturally. It is a learned skill so don’t feel bad if you can’t do it, because you are pretty normal.

This course will walk you through the aspects regarding writing a compelling copy for your advertisements and commercials. This course will explain how to write your advertisement-the copy- even if you aren’t a good writer. Then will provide you with the copywriting tools needed. Then will show you how testimonials are important for the credibility of your copy and will discuss how every advertisement or commercial needs a call to action. Then will show you how to test your copy to make sure it works and finally will provide you with the perfect words and phrases that you could use for your copy.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

• What is advertisement?
• Does advertising really work?
• The five most important things you need to know about successful advertising
• How to establish the exact message you are trying to put forward?
• How to be clear about your target audience?
• How to make your advertisement stand out from millions of others?
• How to ensure people see your advertising often?
• Where does advertising go wrong?
• How do you know if your advertising works?
• How much should you spend on advertising?
• The constantly changing face of advertising
• Writing your advertisement—the copy is critical
• The steps to write copy even you aren’t a good WRITER?
• How to be very clear about what you are trying to achieve from your copy?
• Why make a list of the important information?
• Why write a big, bold heading?
• Why write down all other information that needs to be included?
• How to answer the question in the heading?
• The what, when, why and how in your copy
• How to decide on a writing style of your copy?
• Why keep sentences short and sharp and words simple?
• How to put your copy all together?
• How to close your copy with a call to action?
• The copywriting tools that you could use
• How to use testimonials for credibility?
• Why every advertisement or commercial needs a call to action
• How to test your copy to make sure it works?
• Smart advertising words and phrases that you could use for your copy
• Words and phrases to use as headings
• Words and phrases to open with a question; open with a statement; open with a challenge and other sentence grabbers
• Phrases to persuade the readers
• Words to help the customer make the decision now
• Phrases to encourage the customers to contact the business right now (the call to action)

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

COURSE REQUIREMENTS:

You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.

COURSE DELIVERY:

Purchase and download course content.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.