COURSE OVERVIEW:
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Brands create consumer trust and emotional attachments. As a result, they foster relationships between consumers and products that withstand pricing wars, transcend offers from new competitors, and even overcome rare lapses in product or service excellence.
Branding has always been a hot topic, but that’s even more the case in today’s competitive business world. When consumers hear your organisation’s name, memories pop up that influence what they think and how they buy. Those memories are the basis of your brand. If you have a name people know, then you have the basis of a brand. Branding is the single biggest buzzword in marketing today for good reason: Brands pave the way for marketing success.
Building brands takes focus, passion, persistence, and diligence. Plus, brand building requires effort and money. The payoff, and it’s a big one, is that strong brands build business and equity for their owners. The following sections shed light on what brands do and why they’re such a big deal.
This course is designed to provide you with detailed information on how brands work and what it takes to build one. Then we move into the branding action, figuring out what kind of brand you want to build, how your brand fits within your organisation, when to start branding and the steps to follow when creating your brand.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand:
· What are is meant by brands?
· What brands do?
· How brands make selling easier?
· How brands trump commodities?
· How brands build equity?
· Why brands are a big deal?
· How brands unlock profitability?
· How brands prompt consumer selection?
· How brands build name awareness?
· How brands increase the odds of business survival?
· The history of branding
· What’s involved in branding?
· How branding is a circular process?
· Who’s involved in the branding process?
· How to assemble your branding team?
· When to enlist professional help?
· How much does branding cost?
· Branding budgets
· When and how to brand?
· Branding Demystified
· Translating branding terminology
· Branding’s essential ingredients
· The branding process
· Deciding what you’re going to brand
· Why do your research?
· Why find out everything about your market?
· Why find out everything about your product or service?
· How to position your product or service?
· How to write your brand definition?
· How to develop your name, logo, and tagline?
· How and when launch your brand?
· How to manage, leverage, and protect your brand?
· How to realign your brand to keep it current?
· When to brand?
· The importance of writing your business plan?
· How to introduce a new product?
· How to take your business public?
· How to going global?
· The steps you should take before your company crosses international borders
· How to raise venture capital?
· How to merge with another business?
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
COURSE REQUIREMENTS:
You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.
COURSE DELIVERY:
Purchase and download course content.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.