COURSE OVERVIEW:
White papers reveal product or service features and translate them into business advantages. A white paper is a technical or business benefits document that introduces a challenge faced by its readers and makes a strong case why a particular approach to solving the problem is preferred. A white paper usually proposes a solution to a problem, but can also introduce a new concept or describe how to perform technical tasks.
White papers help people make decisions. They sit at the forefront of an educational marketing revolution. Powerful enough to lure readers and able to persuade with unyielding strength, the well written white paper is a super weapon in the marketing professional’s arsenal. Wearing many hats, the white paper can talk business or converse technically, and it can inform or influence. Best of all—it is highly sought after.
The white paper’s underlying strength rests on this premise: If you give readers something of value, they will give you their loyalty, and ultimately their business. White papers present monumental opportunities for writers, marketing professionals and businesses. Crafting the white paper can be a rewarding and often profitable experience.
A single well-written white paper can propel a business to the thought leadership position and lead to enormous business opportunities. When you author a successful white paper, its positive results are credited to your efforts.
This course explains what white papers are and the importance of white papers to the marketing industry. The history, standards, and elements of a white paper is discussed. Then introduces the value of reader-focused white papers and the core elements of most white paper outlines. Once the outline has been developed and approved, the next step is to begin asking many questions. Also the ten-step process to writing white papers is explored. Finally, we provide outlines templates of three white papers examples.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand:
- What is meant by a white paper?
- The history of white papers
- The four primary types of white papers
- Why white papers matter?
- Why you should care about white papers?
- Why do businesses produce white papers?
- How white papers are used?
- Who reads white papers?
- How white papers have evolved?
- The emergence of white papers as marketing tools
- The standards of white papers
- The ten-step process to writing white papers
- What is the needs assessment?
- How to select the topic for your white paper?
- How to identify the ideal reader for your white paper?
- How to determine the objective of your white paper?
- The outlines of white papers
- The two primary ways to write white papers
- The core elements of most white papers
- The five basic elements of a good white paper
- Additional sections that can be added to augment some of the core elements of a white paper
- An outline template for a standard business benefits paper
- An outline template for a longer business benefits or hybrid paper
- An outline template for a technical paper
- How to get approvals?
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
COURSE REQUIREMENTS:
You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.
COURSE DELIVERY:
Purchase and download course content.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.