COURSE OVERVIEW:
Welcome to the course on Retail Sales Techniques & Customer Engagement, where we will explore the dynamic world of retail sales and dive deep into strategies for enhancing customer satisfaction, increasing loyalty, and achieving sales goals. Throughout this course, we will cover a wide range of topics, from the basics of the retail sales process to creating memorable shopping experiences and using technology effectively in sales.
To start, we will lay the foundation by discussing the basics of the retail sales process, understanding the role of sales in retail businesses, and setting sales goals and targets. You will learn how sales contribute to the success of retail operations and the importance of building long-term customer relationships for sustainable business growth.
Enhancing customer satisfaction, increasing loyalty, and retention are critical aspects of successful retail sales. We will explore strategies for understanding consumer motivations, leveraging emotions in purchasing decisions, and identifying psychological triggers that influence buying behaviour. You will learn how to create positive first impressions, practice active listening and empathy, and tailor interactions to customer preferences.
Effective communication skills play a crucial role in retail sales, and we will delve into techniques for understanding product features and benefits, demonstrating product usage, answering customer questions, and identifying upselling and cross-selling opportunities. You will also learn how to handle customer objections, turn objections into opportunities, and add value to customer purchases.
Creating memorable shopping experiences, using technology in retail sales, implementing customer loyalty programs, dealing with difficult situations such as angry or upset customers, and resolving conflicts professionally will also be covered. You will learn to recognise buying signals, close sales confidently, follow up with customers, seek feedback, and continuously improve based on insights from sales successes and failures.
Throughout this course, we will emphasise honesty, transparency, respect for customer privacy and confidentiality, and adherence to ethical guidelines and policies in retail sales. By the end of this course, you will be equipped with the knowledge and skills to excel in retail sales, engage customers effectively, and drive business success through exceptional customer experiences.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand the following topics:
- Basics of the retail sales process
- Role of sales in retail business
- Sales goals and targets in retail
- Building long-term customer relationships
- Enhancing customer satisfaction
- Increasing customer loyalty and retention
- Understanding consumer motivations
- Influence of emotions on purchasing decisions
- Psychological triggers for buying behaviour
- Creating a positive first impression
- Active listening and empathy
- Tailoring interactions to customer preferences
- Effective Communication Skills
- Understanding product features and benefits
- Demonstrating product usage and benefits
- Answering customer questions effectively
- Identifying upselling and cross-selling opportunities
- Suggestive selling techniques
- Adding value to customer purchases
- Handling Customer Objections
- Strategies for addressing objections
- Turning objections into opportunities
- Creating Memorable Shopping Experiences
- Using Technology in Retail Sales
- Customer Loyalty Programs
- Dealing with angry or upset customers
- Conflict resolution techniques
- Maintaining professionalism in challenging situations
- Recognising buying signals
- Closing the sale confidently
- Follow-up strategies after the sale
- Seeking feedback from customers
- Learning from sales successes and failures
- Implementing improvements based on feedback
- Honesty and transparency in sales
- Respecting customer privacy and confidentiality
- Adhering to ethical guidelines and policies
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
COURSE REQUIREMENTS:
You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.
COURSE DELIVERY:
Purchase and download course content.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.