COURSE OVERVIEW:
Location decisions have a major impact on a retail outlet's success, as location is an important factor in consumers' store choice. The location decision also has a long term impact as it is not very flexible. Location often plays a significant role in a company's profit and overall success.
Where you choose to locate your retail business will have a major impact on your public presence, walk-in traffic, the potential for future income, and other elements. Choosing a location that does not account for such factors may limit the business's ability to succeed and grow.
In addition, effective retail design can have a tangible and far-reaching impact on a business. It can increase footfall and sales, ensure that a brand is correctly positioned, and allow differentiation from its competitors. Without a doubt, effective design helps to boost customer understanding and enjoyment of the products and the brand itself – and therefore sales!
A store's layout is one of the key strategies in its success. Therefore, a lot of time, effort and manpower goes into offering the key features of a good store layout. Retailers use layout to influence customers' behaviour by designing the store's flow, merchandise placement and ambiance. Layouts also help retailers understand how much revenue per square foot they are making; using this information, they can properly assess the strengths and weaknesses in their merchandising mix.
This course provides clear, step-by-step instructions on how to: choose the best store location, and plan an effective store design.
The first part of this course is about finding the right location for your business. It may be called the matchmaking part because it’s about finding the right match for you and your business — the location that will enable you to do the maximum amount of profitable business in the way you want to do it.
The second part is about creating the look and feel of your store in a way that expresses and strengthens your brand. Then explains how to direct the traffic strategically through your store, making sure that customers see as much merchandise as possible.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand:
- How to explore your store location options?
- The big box concept
- The downtown main street locations
- The store locations off main street
- The neighbourhood store locations
- The roadside store locations
- The shopping strip mall locations
- The community centre store locations
- Regional shopping centre store locations
- Specialty centre store locations
- Lifestyle community shopping centre store locations
- How to match your business with the right location?
- The personal, business strategy, compatibility, and financial considerations on where to locate your store
- How to apply the 8-Point Retail Filter?
- How to come to terms with your landlord?
- How to avoid potential lease problems?
- How to recognise your real expenses?
- The other issues that you should examine before signing a lease
- The design of stores that work
- How to consider your image?
- How to establish your stores look and feel?
- How to choose your stores theme?
- How to pick your stores colour scheme?
- How to select floor, wall, ceiling and lighting treatments?
- How to design specific sections of your store?
- How to make a grand entrance?
- How to present the threshold area?
- How to perfect your stores pathways?
- How to dress up store windows?
- How to set up the cash wrap area?
- How to designate a markdown section?
- How to create a waiting area?
- How to select display fixtures?
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
COURSE REQUIREMENTS:
You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.
COURSE DELIVERY:
Purchase and download course content.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.