COURSE OVERVIEW:

Welcome to the Workplace Influence & Persuasion Techniques course. This program has been designed to equip you with the communication models, interpersonal strategies and psychological insights required to influence and persuade ethically and effectively in professional settings. You will explore the communication foundations of influence, the difference between persuasion and manipulation, the skills required to build rapport and the representational systems that shape how individuals interpret information. This course also examines linguistic tools, persuasion frameworks, sales applications, negotiation strategies and the attitudes and behaviours that strengthen or weaken your ability to influence others.

This course begins by examining how influence and persuasion are forms of communication and how they differ fundamentally from manipulation. You will explore how to establish rapport as a foundation for influence, the core components of the communication process and how to use another person’s communication preferences to tailor your message. This section also examines the internal map, internal state and behaviour or response, and how these elements guide the way individuals receive and react to information. You will explore the visual representation system, the indicators that reveal visual preference, and how to communicate effectively with those who think in images. This section also examines the auditory, kinaesthetic and auditory digital representational systems and the verbal and non-verbal signs that indicate each system. You will explore eye movements as cues and the corresponding phrases that align with each representational preference.

The next learning area focuses on techniques for building rapport. You will explore how to match a person’s sensory modality, how to mirror their physiology, how to match their voice patterns and how to match their breathing to create subconscious alignment. This section also examines how to match the way a person deals with information, how to identify common experiences to build connection and how rapport enables smoother, more influential communication. You will explore how these techniques, when used ethically, enhance trust and reduce resistance.

A further learning area examines linguistic tools and persuasion frameworks. You will explore how language shapes perception, how to use linguistic structures strategically and how persuasion theories provide clear pathways for influencing decision-making. This section also examines Rank’s intensify and downplay model, Monroe’s motivated sequence of persuasion steps and the integrity principle that ensures influence remains ethical. You will explore how these frameworks help structure messages that capture attention, generate interest, create desire and motivate action.

Another learning area focuses on applying influence and persuasion in sales. You will explore how to demonstrate understanding, how to generate a friendly, responsive environment and how to provide evidence that supports your position. This section also examines how to demonstrate expertise credibly, how to use persuasion during negotiations and how to identify the root of objections. You will explore the consequences of failing to create desire, the consequences of failing to be perceived as an expert and how these gaps weaken your persuasive impact.

The final learning area focuses on personal attitude and professional presence. You will explore how to adopt the correct attitude for influence, how confidence and authenticity shape outcomes and how self-awareness strengthens your persuasive effectiveness. This section reinforces that influence and persuasion are ethical tools that rely on connection, clarity, credibility and consistency.

By the end of this course you will be able to understand representational systems, build rapport systematically, use linguistic and behavioural tools to influence ethically, apply structured persuasion frameworks, address objections effectively, demonstrate expertise and adopt the attitudes and behaviours that support successful influence and persuasion in workplace environments.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

• How influence and persuasion are forms of communication?
• Manipulation vs. influence and persuasion
• How to establish rapport as a means to influence and persuasion?
• The communication process
• How to use another’s communication preferences to influence and persuade?
• The internal map, internal state, and behaviour or response
• The visual representation system and the indications that you have someone who prefers this system
• The auditory representational system and the indications that you have someone who prefers this system
• The kinaesthetic representational system and the indications that you are communicating with someone who prefers this system
• The auditory digital representational system and the indications that you are communicating with someone who prefers this system
• The eye movements as an indication
• The phrases to use in response to each representational system
• The techniques for building rapport
• The match the person’s sensory modality technique
• The mirror the person’s physiology technique
• The match the person’s voice technique
• The match the person’s breathing technique
• The match the way the person deals with information technique
• The match common experiences technique
• The linguistic tools for influence and persuasion
• The framework theories for applying persuasion and influence techniques
• Rank’s intensify and downplay model
• Monroe’s motivated sequence of persuasion steps
• The integrity principle
• How to use influence and persuasion in sales?
• How to demonstrate your understanding?
• How to generate a friendly, responsive environment?
• How to provide evidence and more evidence?
• How to demonstrate your expertise?
• How to use persuasion during negotiations?
• How to identify the root of the objection?
• The consequences of failing to create desire
• The consequences of failing to be perceived as an expert
• How to adopt the correct attitude?

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.