COURSE OVERVIEW:
Welcome to the Sales Strategies & Marketing Planning course, an in-depth course aimed at equipping you with the skills and knowledge necessary to drive business growth through well-structured sales strategies and marketing plans. In today’s competitive marketplace, businesses must seamlessly integrate their sales efforts with strong marketing initiatives to capture market share, foster customer loyalty, and ultimately increase revenue. This course provides a detailed exploration of the methods and tools you need to effectively position your products or services, engage target customers, and build successful long-term relationships.
Sales strategies are critical for guiding how businesses approach their markets and achieve their revenue goals. In this course, you will learn the importance of understanding your target market, identifying customer needs, and developing compelling value propositions that speak directly to those needs. The course delves into various sales techniques and methodologies, such as consultative and relationship-based selling, that can be adapted to different customer segments and industries. You will also gain insights into structuring a sales funnel, which plays a key role in moving potential customers from awareness to decision-making. Additionally, we will cover essential topics like lead generation, nurturing strategies, and conversion optimisation, ensuring that you have a comprehensive understanding of the sales process.
A strong sales strategy must align with your overall business goals. Throughout the course, you will learn how to set measurable sales targets that are directly linked to the broader objectives of your organisation. Sales forecasting and budgeting will be key areas of focus, teaching you how to allocate resources effectively while ensuring a positive return on investment. The course also covers sales team management, providing guidance on building, leading, and motivating a high-performing sales team. By the end of this section, you will understand how to track and evaluate sales performance using key metrics, enabling you to make data-driven decisions that enhance sales effectiveness.
Marketing planning is an essential complement to sales strategies, ensuring that your products and services are positioned correctly in the market and that your brand message resonates with your audience. This course will guide you through the entire marketing planning process, from conducting market research and understanding customer behaviour to developing and implementing targeted campaigns. You will explore how to segment markets, position products, and create tailored marketing messages that speak to different customer groups. With a focus on both traditional and digital marketing channels, you will learn how to build campaigns that effectively drive engagement and generate leads.
A key part of marketing planning is understanding how to integrate your efforts across various channels, including social media, content marketing, search engine optimisation, and email campaigns. You will also gain practical insights into budget allocation and tracking the performance of marketing initiatives to ensure they align with your business objectives. By understanding the link between marketing efforts and measurable outcomes, you will be better equipped to evaluate campaign effectiveness and make adjustments that lead to improved results.
Throughout this course, you will learn how to synchronise your sales strategies with your marketing plans to create a cohesive, unified approach to business growth. Whether you are aiming to refine your sales techniques or develop a comprehensive marketing strategy, this course will provide you with the tools and frameworks you need to succeed in a highly competitive business environment.
By the end of the course, you will have a thorough understanding of how to craft a detailed marketing plan, execute sales strategies that align with your business goals, and drive sustainable growth in your organisation.
LEARNING OUTCOMES:
By the end of this course, you will be able to understand:
· How sales strategies relate to marketing planning?
· The planning process
· Establishing marketing plans
· The business definition (corporate mission or goal)
· The situation analysis/marketing audit
· The market analysis
· An application of PEST analysis to an international company
· The SWOT analysis of strengths/weaknesses, opportunities and threats
· The statement of objectives
· The criteria necessary for setting objectives
· How to determine sales and market potential?
· Generating and selecting sales strategies
· Examples of sale strategies
· The strategic possibilities using SWOT analysis
· How to prepare the marketing programme?
· How to allocate resources – budgeting?
· Implementation and control
· The place of selling in the marketing plan
· The contribution of the sales function
· The analysis of current market situation
· How to determine sales potential/sales forecasting?
· How to generate and select strategies?
· Budgeting, implementation and control
· The influence of marketing plan on sales activities
· Strategies and tactics
· The promotional mix
· How to co-ordinate promotional efforts?
· The relationship between advertising and selling
· From sales strategies to tactics
· The brand/supplier loyalty
COURSE DURATION:
The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.
COURSE REQUIREMENTS:
You must have access to a computer or any mobile device with Adobe Acrobat Reader (free PDF Viewer) installed, to complete this course.
COURSE DELIVERY:
Purchase and download course content.
ASSESSMENT:
A simple 10-question true or false quiz with Unlimited Submission Attempts.
CERTIFICATION:
Upon course completion, you will receive a customised digital “Certificate of Completion”.